I've never been a terribly handy person. I can put a few things together, and I can fix a few things around the house. There is a limit to my ability. As a guy, coming to that realization can be very difficult. We all want to think there is nothing we can't tackle and overcome. We don't like to ask for directions, we don't like asking for help.

Earlier this week, I came to that realization again that I needed some help. You see I lost a headlamp on my car. It just burned out...nothing more, so I figured that I would be able to run by the local auto parts store, pick up a new bulb and fix it myself. Right?

Wrong. Although, I got fairly far in the process I continued to get stuck on one final step. For whatever reason, I just could not complete the job. That's when I realized I was over my head. Looking in the car manual it was made clear to me if I didn't do everything correctly I could damage my car and break something serious.

Finally, after some thought I took the vehicle to my trusted auto mechanic. Twenty minutes later, I was out the door with a fixed headlamp.

What does any of this have to do with the price of tea in China? It's simple...really. You see we are all blessed with talents and abilities. We should do our best to stay within those boundaries. I'm not saying you shouldn't expand your horizons and learn how to do new things...but there are some things you should simply stay away from.

When I decided it was time to relaunch DefiningVoice.com I knew that I didn't have the experience to write code, design new logos, redesign and relaunch a new website. So...I went out and I found someone that I trusted that specialized in doing just this type of work. (iSite Multimedia) Why? Because my customers deserved the best I could offer. As much as my ego would have loved to do all of this on my own and claim the credit, I knew my limits.

Do your customers deserve the very best you have to offer? What tasks are you doing for your business that you should hire out? We all have them. Right now, I can think of a few things that I'm doing for my business that I should ask for help with. None of us are immune.

I've been in the radio business for more than ten years now and can tell you that there is a successful formula to a great commercial or advertisement. I have also seen the faulty formula.

The faulty formula, more times than not, involves clients that want to step behind the mic and do their own work. Sometimes it works. Most of the time it doesn't.

What causes it to not work?

• Bad audio quality
• Incorrect music selections
• Difficult to understand accents
• Improper copy reading style

Those are just a few reasons. Most important, though, is knowing your limits. Are you currently voicing your own ebooks, commercials, and sales pages? Are you currently creating your own videos? I'm not necessarily saying that you should give it up and hire me. (Although that would be nice) Just evaluate what you're doing and where your skill set lies. 

Our customers deserve our very best, and obviously our very best will, ideally, translate into bigger sales. Whatever you may need help in accomplishing for your business, seek it.

If I can be of any help to you in Defining Your Message please let me know. I would be more than happy to help.