What is your go-to marketing strategy? What do you do to get the biggest response from your customers/potential customers?

Do you do a percentage off sale? Do you offer something free with a purchase? 

Everyone has a go-to strategy. It could be anything that brings in big results, it could be anything that causes your customers to respond to whatever you might put out in public. I want to challenge you, though, to re-evaluate your go-to strategy. I've noticed, a lot recently, companies and individuals destroying the effect of their go-to strategy.

How?

Over exposure. In the radio industry we call this the burn factor. When a radio station is testing music it can usually tell which songs to remove from rotation because they're "burned". Listeners are tired of hearing these songs, and while at one time they may have absolutely loved this particular song, it no longer gives them good feelings anymore. The listener has heard the song way too many times and now they are just annoyed and frustrated by it. The song now gives them an excuse to see what else is in the marketplace.

So what does a station do when a song has reached a high percentage on the burn scale? What happens to that song? 

It gets shelved.

"But I was still getting a few conversions out of it!"

Maybe you were...but are you willing to risk alienating the majority of your customers at the sake of a few that still love you for your tired old strategy? 

I plead with you...put your song on the shelf. Come up with another idea and implement it immediately. Your customers will become more intrigued by the new approach and you will more than likely regain customers you have lost. This doesn't mean you can't bring back the strategy to use in the future (distant future, not near). Just put it on the shelf for the time being. 

Always revise your strategy. Always be willing to re-evaluate what you are doing, and how you can do it better.

Are your customers tired of your song? Are you feeling the burn?